Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This data can also be used to create leads for marketing purposes. Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Used for reporting and optimization of marketing text messages. Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. This information is used to measure the efficiency of advertisement on websites. Registers data on visitors from multiple visits and on multiple websites. This data can be used to present the user with relevant products or services. Tracks the user’s interaction with the website’s search-bar-function. The cookie enables user tracking by synchronising the ID across many Microsoft domains. Used widely by Microsoft as a unique user ID. Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Used by Amazon Advertising to register user actions and target content on the website based on ad clicks on a different website. This allows the website to find the best variation/edition of the site. This is a tool used to combine or change content on the website. This cookie is used by the website’s operator in context with multi-variate testing. This is used for internal analysis and website optimization. Registers data on visitors' website-behaviour. Used by the social networking service, TikTok, for tracking the use of embedded services. Used by Google Analytics to throttle request rate Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used for internal analytics by the website operator.

Registers statistical data on users' behaviour on the website. This is used to compile statistical reports and heatmaps for the website owner. Collects data on the user’s navigation and behavior on the website.

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